Establishing an exciting brand identity for Farm Advantage, an app that allows farmers to plan, track and market their crops and livestock.
A newly established brand that will be used by thousands of farms globally which they will rely on steadily shifting from a manual and way of working when marketing their crops and livestock to a digital way of them running their business in a much more automated and structured way with great visibility to make the best decisions possible.
Branding Farm Advantage would need to make an instant connection that felt familiar to the industry the farmers are in. The colour pallet, photography, typeface to the logo has all individually need to be carefully considered and then come together to form this strong, confident, visually appealing brand that hits the heart of the farms. I wanted the farmers to have a companion they can rely on, instantly getting updates, easy to view and navigate and works for all ages.
